220: Lightnint Round 1: Objective vs Target

Today on The Brief Bros., we borrow from our buddy Giles Edwards who puts his podcast guests through what he calls a Lightning Round.Each guest is hit with a series of fast-delivered questions and expected to deliver fast answers.So Henry Gomez and I took this concept and adapted it to our show.This is the first in an on-going series. Each of us takes one question on a brief and makes the case that it's the most important.We're not truly arguing against the other question, but instead helping brief writers bring clear thinking to their task.Stay tuned for more Lightning Rounds!