220. Short Form Content Agencies Are Dead!

Short form content agencies are dead. Sounds controversial but it’s the truth. In the current climate that we are in, it’s hard for someone to justify paying an agency purely for short form content. This single service can now be provided in a much cheaper AND efficient fashion in the form of various A.I. options that are available on the market. Now I’m not saying that a human touch isn’t required whatsoever. I myself have a video editor, who creates shorts from scratch & even leverages A.I. tools for ideation, as well as putting his own spin on the shorts that the A.I provides. However, that is not the only thing he provides & that is something that a lot of people fail to understand. You do NOT want to centre your business around this single service, as it is one that can simply be replaced by a tool. It’s far more effective to leverage this service as an extension or a further option to what you offer. For example, perhaps your offer is centered around organic YouTube growth & shorts are just 1 of the vehicles that you can use to your advantage. This itself is ok because it’s not the vocal point of your service → ideation, script creation, long form editing, etc, will be the core parts that any tool will struggle to replace you with. The minute you position yourself as someone that only provides short form content is when you set yourself up to be replaced. That is why you NEED to get creative with what you offer, so that you don’t allow yourself to be put in a position where a simple A.I. tool can replace you. In this video, I’m going to be sharing in more detail why short form content agencies are dead & what you can expect things to look like in the future. I hope you find it helpful. If you do, consider subscribing :)Thanks,Charlie