220: The Billion Dollar Creator Strategy (From Kit's Founder) - Nathan Barry episode artwork

EPISODE · Feb 9, 2026 · 38 MIN

220: The Billion Dollar Creator Strategy (From Kit's Founder) - Nathan Barry

from Marketing Your Business - Marketing Strategies for Business Owners · host Stu McLaren

Nathan Barry went from a $63,000 salary to building Kit (formerly ConvertKit) - now powering newsletters for Tom Brady, Matthew McConaughey, and tens of thousands of creators. In this conversation, he reveals the "billion dollar creator" framework and why most creators are leaving massive value on the table. In this conversation, Nathan reveals: • The "billion dollar creator" framework - why attention is the most valuable currency • Why a blog became a $200M exit (the Primal Kitchen story) • The difference between building a "crowd" vs an "audience" (and why it matters) • Why email is "sexier than ever" - even A-list celebrities are obsessed • His personal brand strategy: how he creates content in just 3-5 hours/week • The flywheel approach that makes one podcast generate months of content   📚 FREE RESOURCE: Get Nathan's Billion Dollar Creator Framework + Email Growth Playbook → https://podcast.stu.me   CONNECT WITH NATHAN: • Website: https://nathanbarry.com • Kit: https://kit.com • Podcast: The Nathan Barry Show • Instagram: https://instagram.com/nathanbarry   CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io   Subscribe for new episodes every week.

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220: The Billion Dollar Creator Strategy (From Kit's Founder) - Nathan Barry

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