221 8 Years Teaching Online: What Actually Makes Money episode artwork

EPISODE · Jan 9, 2026 · 44 MIN

221 8 Years Teaching Online: What Actually Makes Money

from The Art of Selling Online Courses · host John Ainsworth

Send us Fan Mail🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmapKyle Cook launched his first course after just 3 months of experience with the topic. He offered unlimited refunds from day one. He ignored every social media platform except YouTube.Today he's got 1.7 million subscribers, 14,000 paying customers, and course launches that bring in $30K to over $100K.In this episode, Kyle and I talk about why you don't need to be an expert to teach something — and why being an expert can actually work against you. We dig into his unlimited refund policy and why it hasn't hurt his business at all. We talk about how he spends 6-9 months creating each course, with 75% of that time spent before he records a single video.Kyle's also refreshingly honest about what he's not doing well. He's got over 100,000 people on his email list and almost no automation in place. No tripwire funnel. No real welcome sequence. He admits he's leaving a lot of money on the table — and we talk through exactly what he could do to fix that.If you've ever held back on creating a course because you didn't feel ready, or you've been nervous about offering longer refund windows, this conversation will change how you think about it.#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing👨‍💻 Check out Kyle's website: https://webdevsimplified.com/🧑‍💻 Follow Web Dev Simplified on YouTube: https://www.youtube.com/@WebDevSimplified🤝  Get In TouchIf you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Send us Fan Mail 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Kyle Cook launched his first course after just 3 months of experience with the topic. He offered unlimited refunds from day one. He ignored every social media platform except YouTube. Today he's got 1.7 million subscribers, 14,000 paying customers, and course launches that bring in $30K to over $100K. In this episode, Kyle and I talk about why you don't need...

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221 8 Years Teaching Online: What Actually Makes Money

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This episode was published on January 9, 2026.

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Send us Fan Mail🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmapKyle Cook launched his first course after just 3 months of experience with the topic. He offered unlimited refunds...

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