221. How to Use a Google Grant to Recruit Volunteers with Clay Mansell

Your nonprofit could have $10,000 a month in free Google Ads, but most organizations miss this opportunity to recruit volunteers.Marketing expert Clay Mansell joins Tobi Johnson to break down how to access Google Grants, target the right keywords, create landing pages that convert, and work effectively with your marketing team. You'll learn about Google Trends, keyword research, and how to stay compliant so you don't lose the grant.If you're ready to stop guessing and start attracting volunteers through free advertising, this episode is your roadmap.Full show notes: 221. How to Use a Google Grant to Recruit Volunteers with Clay Mansell Google Grant to Recruit Volunteers – Episode Highlights [00:00]Introduction to Google Grants and Volunteerism[10:03] Understanding Google Grants and Their Benefits[19:47] Optimizing Google Ads for Nonprofits[24:59] Creating Effective Landing Pages for Volunteers[32:02] Collaboration Between Volunteer Managers and Marketing[43:55] Optimizing Google Ads for Volunteer Engagement[49:15]Understanding Audience Language in Marketing[52:30]Looking Ahead: Excitement for the FutureHelpful LinksVolunteer Strategy Scorecard™Volunteer Nation Episode #059: 6 Must Have Strategies to Recruit Volunteers Using Your Website Volunteer Nation Episode #173: Is Your Volunteer Website Turning People Away?Google GrantsTech SoupGoogle TrendsMansell Media Find Clay on LinkedInThanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.  For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].