#221: Resa Gooding - Resa Gooding is a Marketing Automation and CRM expert who specializes in leveraging platforms like HubSpot, InfusionSoft, and Salesforce to help companies generate more leads, improve conversion rates, and close more deals.

Resa Gooding is a Marketing Automation and CRM expert who specializes in leveraging platforms like HubSpot, InfusionSoft, and Salesforce to help companies generate more leads, improve conversion rates, and close more deals. Resa is the co-founder and Client Services Director of Cacao Media, a HubSpot-certified Platinum Partner Agency with offices in Tel Aviv, New York, and Nairobi. Using CRM and marketing automation processes set up by Resa and her team, startups and traditional companies are able to spend more time closing deals instead of being bogged down by administrative tasks. Originally from Trinidad and Tobago, Resa now lives in Israel with her family (she came to Israel in 2007 for a 2-week vacation… which turned into a 12-year hiatus). When she's not planning/executing her clients' marketing strategies or training teams, you're most likely to find Resa sharing her marketing and sales expertise with a captive audience at any given co-working space.