#221: Taboo Subjects

We all know the taboo subjects to steer clear of with strangers are sex, money, religion, and politics. But as a business owner, you have to unlearn the habit of being afraid to talk about one of these taboo subjects: money. Being able to communicate price to potential buyers is incredibly important.   In this episode, we talk about… How at its core, a business is all about transactions, so business owners must be able to talk about price. Why sometimes business owners fear advertising their price in case someone undercuts them -yet, they shouldn't want to be the cheapest contractor around. How being transparent about your price from the get-go puts the customer at ease and takes the frustration out of the sales process.   Links to resources:   Contractor Sales Academy   To learn more, join the Facebook Group Common Sense Contracting.   For more Contractor Growth Tips, visit https://fullsailmarketing.com