221: Take your brand from unknown to notable, with Notably

Today I'm joined by Notably, a modern PR agency that's on a mission to help leaders take their companies to the next level. Notably is a PR agency for high-growth companies that want to scale quickly, raise serious capital, be acquired or go public. Combining traditional public relations with digital marketing and creative services, Notably's senior-level team takes pride in taking both B2C and B2B brands from unknown to notable. Today Carin Warner, co-founder at Notably, joins me to chat all about the company: what they do and the different ways they can help your brand; as well as her longstanding career in PR, what's changed over the years and what the future might bring when it comes to making your business stand out from the crowd.   IN THIS EPISODE WE DISCUSS: [05.32] Carin's career in PR, and the journey that led her to co-found Notably. "I love to think about how to help companies succeed – and that really was the vision behind Notably." [08.17] What Notably do and how they help their customers "We get under the skin of the company we're working with, understand their pain points… and tell a story that will help them break through the clutter." [13.07] Why notably provides, not just a full range of traditional PR services, but also digital advertising and additional creative services. "We think as entrepreneurs… and I think about if I was running my clients company, what would I need? I want to have the whole arsenal of marketing tools available." [16.32] What makes Notably different. [18.17] The entrepreneurial spirit of Notably's co-founders and how that translates throughout the business. [21.06] Carin's reflections on how PR and communications have changed since she founded her first company, Warner Communications, back in 1997 - and how it informs her approach with Notably. "There's no end to the news cycle now. It's fast and it's furious, and if you don't jump in on it, you're gone." [23.22] Why it's so important for B2B and supply chain brands to work with a company like Notably. [25.42] Why Notably's ideal client needs to have a growth mindset and not shy away from taking a risk. [27.55] Carin's experience and thoughts on crisis management. [32.45] How PR and marketing are going to continue to evolve. "There will be more and more supply chain companies looking for stories in higher level media... that will tell who they are in a broader and more impactful way." [35.32] The future for Notably.   RESOURCES AND LINKS MENTIONED: Head over to Notably's website now to find out more and discover how they could help you too. You can also connect with Notably and keep up to date with the latest over on LinkedIn, or you can connect with Carin on LinkedIn. Check out our other podcasts HERE.