#221 Things We Love | Aaron Ahuvia, PhD

Love is a funny word. To be sure, it’s a word that has been used a lot on this podcast particularly as it relates to our love of people. These people could be a romantic partner, a family member, a friend, or another meaningful interpersonal relation. But what about our love of things? We might love our houses, our phones, certain types of food, a brand, or a kajillion other things, both tangible and intangible. On this episode I will be interviewing Dr. Aaron Ahuvia (https://thethingswelove.com/), a professor of marketing at the University of Michigan-Dearborn College of Business, who is the most widely published and cited academic expert on non-interpersonal love. His latest book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are, explores our love of things that are not human.  Speaking of things I love, I loved this book! And I’m not alone. Publisher’s Weekly said, “This stimulating volume is easy to love.” So, listen in as Aaron and I talk about the things we love.