222: Diversify Your Business & Monetize - Ed Laine

Going from 25 deals to 100 with smart marketing targeting sellers. We talk about how he deploys his marketing dollars for maximum impact and how he has built a diversified company built to monetize every lead he captures. We discuss why you need to have a diversified business to monetize every lead that comes across your desk—by building a full stack business you can serve you client in house with everything from retails sales to property management decreasing your cost per lead. Todays guest owns 9 different companies to be properly diversified. We spend a lot of time talking about his software lead gen company. Scaling up needs systems his quote is “If I have to do something twice I build a system” We talk about how he uses Facebook ads that convert—we dig into copy, font and button color and sizes. Want to get some coaching? Go to www.schoolofprofit.com Join my calls with top producers, get an accountability partner and join a thriving community Todays show is brought to you by Real Estate Radio Experts. www.realestateradioexperts.com If you want to level up–change the game and get more listings—radio is the secret weapon. Fill out the getting started sheet and let’s talk. You can follow me on twitter @superagentslive Get a free copy of the book by signing up for audible with this link www.audibletrial.com/superagentslive