222: How to Build Authentic Connections and Personal Branding with Alyssa Jaffer

Do you want to redefine success and build genuine connections at work?In the latest episode of the Happier at Work podcast, I had the pleasure of hosting Alyssa Jaffer, a senior global communications manager at Deliveroo. Alyssa shared invaluable insights into personal branding, finding motivation at work, and the transformative power of meaningful connections.Alyssa discusses the importance of collecting data and using it to inform future actions in personal branding. Together we emphasise the opportunity to control your personal brand on platforms like LinkedIn and provide action points for individuals to consider what they're interested in and what they care about. We discuss the significance of genuine, 1-on-1 connections and the value of serving others.Throughout the episode, we encourage creative thinking, consistency, and the unexpected opportunities that can arise from putting yourself out there. We highlight the importance of aligning one's online and offline identities to maintain an authentic personal brand, and the need to redefine success on one's own terms. Alyssa's journey from investigative journalist to marketing and communications professional is a testament to the power of mindset shifts and taking control of your self-worth and achievements.The main points throughout this podcast include:What success actually means.The importance of collecting data and using it to inform future actions in personal branding.The significance of genuine, 1-on-1 connections and the value of serving others.The power of mindset shifts and taking control of your self-worth and achievements.Do you have any feedback or thoughts on this discussion? If so, please connect with Aoife via the links below and let her know. Aoife would love to hear from you!Connect with Alyssa LinkedInInstagramTwitterConnect with Happier at Work host Aoife O’Brien:WebsiteLinkedIn YouTubePrevious Episodes:Episode 177: Leveraging Transferable Skills for Career Success with Janine EsbranEpisode 202: Leveraging Strengths and Setting Boundaries with Lucy GernonMentioned in this episode:Imposter IdentityImposter Identity