#222: How To Build Trust

Being able to quickly build trust with a buyer is a skill contractors need to have in order to close more sales. Each situation is different, but there are some strategies to keep in mind when you're looking to establish trust with a customer.   In this episode, we talk about… How there are two factors that need to be in place for people to want to do business with you: they have to know you and they have to trust you. Why trust is easier to establish when it's a referral situation -because accountability is at play. Why being upfront about your price on your website is actually a great way to get a head start building trust with consumers who find you on their own, without a referral. How customers can easily feel frustration and overwhelm at the beginning of the sales process, so if you can find ways to immediately alleviate that, they'll be more likely to trust you.   Links to resources:   Contractor Sales Academy   To learn more, join the Facebook Group Common Sense Contracting.   For more Contractor Growth Tips, visit https://fullsailmarketing.com Full episodes are available on Youtube and all major podcast platforms.