222. Level-Up Your Impact Through Purposeful Marketing + 2022 Nonprofit Marketing Trends You Can’t Ignore - Maria Bryan

Meet Maria. This nonprofit digital marketing whiz centers her work solely in driving "purposeful marketing." We're talking about how to level-Up your impact for purposeful marketing + 2022 nonprofit marketing trends you can’t ignore. She's a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place - and you know we're chatting about that too 📖🌍❤️💡 Learn:-2022 major marketing trends for nonprofits-3 things to focus on and invest in this year-Why content planning is strategic & time-saving-Focusing "Calls to action" in email and social channelsEpisode HighlightsMaria’s story and journey to where she is today (2:37)Marketing trends you can’t miss in 2022 (8:50)Focus on Hybrid ExperiencesFocus on VideoThe Rise of AI ToolsOptimize MobileAppeal to Gen ZHave an Email Marketing StrategyOverview of purpose-driven marketing (19:00)3 things to invest in and focus on to market on purpose (24:00)Have a deep understanding of your audienceDevelop strategic goals and objectivesContent PlanningA Powerful Moment of Philanthropy in Maria’s Life (30:00)Maria’s One Good Thing: You belong here and you're making the space better for being here. (34:00)For more information and episode details visit: www.weareforgood.com/episode/222The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Join us at The Spread!Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.Learn more and save your free spot today. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter