#222 Mark Connelly - The Power of Positive Framing

Daniel catches up with Mark Connelly, Co-Founder of Populares, a communications company that leverages decades of experience in building change-making and political strategies to help governments and big corporations better understand their target audiences. Mark played a key role in shaping the strategy for several successful Teal campaigns in the 2022 Australian federal election and has been influential in the Australian climate movement. Daniel and Mark talk about how to identify and engage audiences based on their values and worldviews. They also dive into the upcoming US election, exploring the strategies both parties are using as the election approaches in just over two months, and more.