222: The history of the brief

Four-plus years in, The Brief Bros. finally get around to asking an important question:When did the creative brief make its first appearance?Henry Gomez did quite a bit of research on this. Because it's what good strategists do. So we decided to do a brief history of the document.Who was the first to use the term, creative brief? Stephen King? Stanley Pollitt?Tune in and find out what we found out. History buffs, this one's for you!