222: To Catch a Corporate Operative: The "Network News" Hit Piece

Today’s podcast sheds light on a new dirty trick used by special interest groups and people who are activist-minded. It takes a look at an article by NPR, “She Was an ABC News Producer. She Also Was a Corporate Operative,” and reveals how Kristen Hentschel used her previous work experience as a journalist to challenge Toby Overdorf, a candidate for the Florida House of Representatives, while working as an advocate for a political consulting firm. This episode covers a brief overview of the story, why you need to be aware of this dirty trick if you work in communication, media, news, or a leadership-related position, and what you should bear in mind if facing an activist-minded foe. A second twist follows...Key Points From This Episode:Insight into the article  “She Was an ABC News Producer. She Also Was a Corporate Operative,” and why it’s relevant to listeners of this podcast. A brief overview of the story.How this story reveals a new tactical strategy used by activists.The statement released by ABC denying that Kristen Hentschel worked for them.The twist of Kristen Hentschel working as a journalist while simultaneously working as an advocate.How this relates to a situation faced by one of Molly’s clients with an activist-minded foe.An interesting twist relating to Kristin’s previous career as a journalist under a different name.The Indestructible PR® tip for the day for identifying or dealing with fake or former journalists.Links Mentioned in Today’s Episode:"She was an ABC News producer. She also was a corporate operative"Kristen Hentschel on LinkedInMolly McPherson Indestructible: Reclaim Control and Respond with Confidence in a Media CrisisIndestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book Listen and Subscribe on Apple PodcastsMolly McPherson on Patreon