2222: The Gluten-Free Revolution: Tooru’s OAF Brand Takes on Tesco — and the £10m Question! episode artwork

EPISODE · Oct 24, 2025 · 12 MIN

2222: The Gluten-Free Revolution: Tooru’s OAF Brand Takes on Tesco — and the £10m Question!

from The Vox Markets Podcast · host Vox Markets Podcast

Watch on YouTubeTooru plc (AIM: TORU) has announced that its gluten-free brand OAF — born out of its Juvela business — has expanded to eight product listings in Tesco, with week-on-week growth and advanced talks underway with other major supermarket chains. Unlike most gluten-free brands that rely on rice flour, OAF and Juvela use a unique gluten-removed wheat starch, delivering authentic taste and texture that could redefine the category.

Episode metadata supplied by the publisher feed · Published Oct 24, 2025

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2222: The Gluten-Free Revolution: Tooru’s OAF Brand Takes on Tesco — and the £10m Question!

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