2223: TBT: Marketing For Local Yokels

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Got a small, local business? Today we go back to 2014 for a webinar Rich did back then teaching David how to beat Goliath. The principles he's going to discuss can apply to any kind of business… but for his example, he shows you how a local Korean Donut Shop can outmarket the evil empire known as Krispy Kreme. And not just outmarket--actually take them DOWN. THis is a fun one, but also very instructive.