#223 Amazon Sellers Hit Decade Low in 2025… Is Amazon still worth it in 2026?

Amazon seller registrations hit a decade low in 2025, but the marketplace isn’t dying. Fewer sellers don’t mean less opportunity. In this episode, Neil explains why Amazon is filtering out casual sellers, how revenue is concentrating, and what disciplined operators need to succeed.If Amazon feels harder than it used to, but demand hasn’t disappeared, this episode breaks down the data, the Great Compression happening across the platform, and what serious sellers must fix now to stay competitive as Amazon raises the bar in 2026.🚀 Dominant is a 12-week live cohort for serious operators launching their first Amazon product. WORK with THE VOLTAGE TEAM through product discovery, validation, and launch, with the goal of reaching 25 sales per day.Text INTERESTED to 417-765-0412 or email [email protected] to apply.In This Episode, We Cover:✅ How Amazon is filtering out casual sellers while total marketplace sales keep growing✅ opportunity per seller is increasing even as total sellers decline✅ The Great Compression, rising fees, ads, capital pressure, and higher execution standards✅ Why disciplined operators with systems and capital are gaining a compounding edge🚀 What should I sell next? Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.📍 Chapters01:03 Amazon seller registrations hit a decade low03:41 How revenue is concentrating among stronger operators05:22 Why Amazon feels harder even when sales are growing06:14 Fees, ads, cash flow pressure, and the Great Compression06:58 Why casual and undercapitalized sellers are getting squeezed08:36 Who still wins on Amazon in 202609:21 Why preparation now matters more than experimentationFollow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or operator who needs to hear it✅ Drop a review to help others discover the show