223 - How to Build Your Following From Zero: A Practical Guide to Building Your Tribe One Person at a Time

Kathi is back with Tonya Kubo, creator extraordinaire, continuing the discussion on building followers from zero. The first week they kicked off the series talking about brand. The second week we learned about creating a compelling offer. This week is all about creating a content strategy and calendar and how they are beneficial. In this episode you will learn: The difference between a content calendar and a content strategy How to start developing a content strategy What are the top two mistakes that communicators make with their content             Links and Resources: Tonya  Join Tonya Kubo's The Secret to Online Communities Facebook group and access the content calendar and posting prompts here.  Seth Goden Clutter Free Academy Red House Writer's Collective   December Special Offer:    Imagine this… What if you were able to suddenly create a life where you not only looked forward to writing each and every day, but a life where you actually have the time and ideas to write, and could build a following of readers hungry for what you’re writing? And then, what if you were actually able to turn writing into a business? And the best part? The Collective is 50% off for the month of December with code CHECKIN Red House Writer's Collective     To share your thoughts: Leave a note in the comment section below. Share this show on Twitter, Facebook, or Pinterest.   To help out the show: Leave an honest review on iTunes. Your ratings and reviews really help and I read each one. Subscribe on iTunes or subscribe to our list now and never miss an episode or blog.