223: The Cattle Market Is Up, but Beef Demand Isn’t: Dan’s Rant the Industry Needs to Hear

Warm temps, melting snow, and a half-marathon training confession set the stage for what turns into one of the most candid episodes of the year. Host Lauren Moylan sits down with market analyst and cattle feeder Dan Gerhold to talk holiday cattle markets, LRP strategy, and what 2026 might really look like for margins. Then Dan takes off the CattleUSA Insurance hat, puts on his feeder hat, and unloads a blunt, unapologetic rant about beef demand: dietitians still pushing lean and portion control, checkoff dollars sleepwalking through the carnivore and keto moment, and why Make America Healthy Again should have beef front and center. It’s part market rundown, part reality check on how this industry is (and isn’t) talking to the consumer.LinksCattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/Facebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusadrive.com/CattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/Takeaways• Holiday cattle trade is typical: shorter kill weeks, quieter boards, but coming off a strong “Santa Claus rally” in cash.• Recent weeks saw meaningful strength in fat cattle and feeder prices, giving producers a better end to 2025 than many expected.• Dan expects tighter margins in 2026 for feedlots and backgrounders compared to the big profit runs of 2025.• Year-end is prime time to use LRP and options as both risk management and tax tools; producers should talk with their accountants now.• Despite years of new research supporting higher-protein, higher-fat diets, many dietitians and major brands are still pushing “lean” and strict portion control.• Dan argues the beef checkoff is missing a massive opportunity to ride the carnivore and keto wave with hard data and aggressive consumer marketing.• He questions why checkoff dollars aren’t funding big, visible campaigns that highlight saturated fat, protein, and real health outcomes tied to beef.• Internal finger-pointing at packers and retailers is easier than facing the core issue: long-term demand is built at the consumer level, not in investigations.• With two-plus years of potential “Make America Healthy Again” momentum, beef should be at the policy and messaging table, not sitting quietly on the sidelines.• Grain and energy markets are still sluggish, which complicates the feed side; Dan remains concerned about beef demand and pricing power going into 2026.Chapters00:00 Warm Winter, Half-Marathon Plans, and Setting the Scene01:45 Holiday Trade, Cash Rally, and Where the Cattle Market Sits Now03:22 Short Kill Weeks, Tax Season, and Using LRP as a Year-End Tool05:27 2025 Recap: Big Profits, Producer Pain, and Tighter Margins Ahead05:49 Dan’s Rant: Dietitians, Lean Beef Messaging, and a Frustrated Feeder09:38 Checkoff Dollars, Carnivore/Keto Momentum, and a Missed Marketing Window13:51 Same Team, Same Consumer: Why Internal Blame Won’t Fix Demand18:32 Grains, Energy, and Why Dan’s Worried About 2026 Beef Demand20:09 Final Market Notes and Closing Thoughtscattle markets, beef demand, beef checkoff, holiday trade, LRP, risk management, feeder margins, grain market, energy prices, carnivore diet, keto diet, saturated fat, nutrition messaging, MAHA, consumer behavior, dietitians, cattle feeders, cow-calf producers, CattleUSA Daily Podcast