#223 – Zielgruppen Boosting aktiviert? So gelingt die Optimierung

Geschafft! Deine Zielgruppen in Sponsored Products und Sponsored Brands sind live – und die ersten Daten sind da. In dieser Episode geht’s darum, wie du jetzt gezielt optimierst: Wie du die optimalen Gebotsanpassungen für Zielgruppen setzt, auf welche Metriken du optimieren solltest und welche Faktoren deine Kampagnen-Performance sonst noch beeinflussen.Alle Themen der Episode im Überblick: Testphase vorbei: Was sagen 30 Tage Daten? (01:13)„Ich erreiche die doch schon!": Was bringt das neue Feature? (01:50)Kleine Zielgruppe, kleiner Hebel: So wirken sich deine Optimierungen aus (02:30)Szenario 1: Deine Zielgruppe performt besser als die restliche Kampagne (04:30)Stopp: Was du jetzt nicht tun solltest (06:55)Revenue per Click: Die Metrik, auf die es ankommt (07:30)So berechnest du den Revenue per Click (07:56)Praxisbeispiel: Zielgruppe outperformt – und jetzt? (08:25)Nicht vergessen: Basisgebote der Kampagne checken (09:30)Szenario 2: Deine Zielgruppe performt schlechter als erwartet (12:45)Dein strategischer Einstieg: Das kannst du jetzt machen (15:30)Links & Ressourcen:Lass den brandneuen ADFERENCE Audience Bid Optimizer für dich arbeitenWebinar on Demand: Die neue Gebotsanpassung für Zielgruppen richtig nutzenKostenloser ADFERENCE Zielgruppen RechnerDeine Zeit ist kostbar! Lehn dich zurück und lass das ADFERENCE Amazon PPC Tool für dich arbeitenFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback schreib uns auf LinkedIn: https://www.linkedin.com/in/florian-nottorf/ oder hinterlasse einen Kommentar auf Youtube: https://www.youtube.com/@ADFERENCEMail: [email protected] 

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This episode is 18 minutes long.

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This episode was published on June 25, 2025.

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