#224 – Achtung, trügerische Zahlen! Conversion Delay bei Amazon Ads erklärt

Du denkst, deine Prime Day Kampagnen haben enttäuscht? Nicht so schnell. Denn was du im Amazon PPC Dashboard siehst, ist oft nur die halbe Wahrheit. In dieser Folge geht’s um eines der wichtigsten Profi-Basics im Amazon PPC: um das Conversion Delay. Was es bedeutet, wie stark es deine Auswertung beeinflusst – und warum du gerade rund um den Prime Day nicht voreilig urteilen solltest.Alle Themen der Episode im Überblick: Was ist das Conversion Delay – und warum musst du das wissen? (00:54)Klick vs. Kauf: Wann der Erfolg deiner Kampagne wirklich zählt (03:20)Zeitfenster: Wie Amazon bei Sponsored Products attribuiert (07:03)Reporting-Falle: Warum Zahlen anfangs schlecht aussehen (07:44)Wie groß ist der Nachlauf? Diese Faktoren spielen eine Rolle (09:01)Produkt-Typ entscheidet: Schnelldreher vs. High-Involvement Produkte (10:03)Vendoren aufgepasst: So unterscheidet sich euer Conversion Delay (11:00)Keine Verzögerung? Sponsored Brands ticken anders (11:37)Conversion Delay berücksichtigen – so geht's (14:55)Prime Day & Co.: Learnings für Peak Events nutzen (18:10)Links & Ressourcen:Conversion Delay bei Amazon im BlogAmazon PPC Expert Class: Weiterführende Grundlagen verstehen – Conversion Delay, Dayparting & mehrDeine Zeit ist kostbar! Lehn dich zurück und lass das ADFERENCE Amazon PPC Tool für dich arbeitenFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback schreib uns auf LinkedIn: https://www.linkedin.com/in/florian-nottorf/ oder hinterlasse einen Kommentar auf Youtube: https://www.youtube.com/@ADFERENCEMail: [email protected] 

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This episode was published on August 13, 2025.

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