224 - Exploding Mountains! (When To Stop Offering a Product or Service)

This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen to this episode to hear more about: -> What a Marketing Mountain is and why you need to understand this concept to have a successful business -> How "turning the funnel upside down" can be a game changer for your marketing -> The "hand drawn" business model that can take you just 2 minutes but save you YEARS of trial and error -> The "Ski-Lift Strategy" for easily offering an upsell to your customers (especially good for high ticket sales) -> The Marketing Mountain Suzi exploded (and why it was one of the best things she did for her business at the time) -> Why understanding who you are selling to helps you to see which Mountains to keep and which ones you want to "detonate" -> How many mountains is too many mountains (and how to tell which ones you don't need)? -> The major mistake most businesses make when they aren't getting enough sales. -> And much more! Also mentioned in this episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> The REACH Retreat in Hawaii -> Content Sells Facebook Page -> Angela Counsel - Embrace Program -> Episode 4 - Episode 4 - Finding Your Marketing Mountain -> Episode 41 - Creating Content That Keeps Your Customers Coming Back - With Stu Mclaren -> Episode 160 - Why Being Opportunistic is Costing You Opportunities -> Episode 161 - How to Make Money With Your Online Course (Even if You're in a Weird Niche) - With Bonnie Christine -> Stu McLaren -> Bonnie Christine -> Ryan Levesque -> Sockable -> Stacey Morgan