224: Scott Gillum on Personality-Based Marketing as The Next Level of ABM

from Make It Happen Mondays - B2B Sales Talk with John Barrows

Our guest this week is Scott Gillum, CEO and founder of Carbon Design, who talks about what makes a good salesperson and what makes a good buyer, how personality-based marketing can be utilized, how to conduct solid research on brands and people, and also share their differing thoughts on the role of the SDR. Scott and John also discuss different selling methods and models in this enlightening conversation.

Episode metadata supplied by the publisher feed · Published Jun 28, 2021

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224: Scott Gillum on Personality-Based Marketing as The Next Level of ABM

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