#224: SPINS' Scott Dicker on Creatine Trends, GLP-1, and the Next Ingredients to Watch

Three years ago, Scott Dicker of SPINS joined us on Episode #082 of the PricePlow Podcast to talk creatine, collagen, and where sports nutrition was heading next. On Episode #224, Scott returns to grade his own predictions and dig into everything that’s changed since February 2023. The report card is mostly great news for Scott. Creatine’s move into cognitive health and older demographics played out almost exactly as he called it, hydration supplements kept climbing even as ready-to-drink sports drinks flattened out, and Red Bull is still the top-selling energy drink despite years of Celsius, Alani, Ghost, and C4 taking share. Scott, Mike, and Ben also cover where his 2023 calls needed adjusting, from ashwagandha’s staying power to pre-workout’s real exposure to energy drinks. From there, the conversation moves into new territory: the creatine gummy boom, GLP-1 ripple effects on weight management and protein, precision fermentation’s push into alternative dairy proteins, and Scott’s fresh picks for the next ingredients to watch. https://blog.priceplow.com/podcast/kaitlyn-kenna-smith-223 Video: Scott Dicker of SPINS Grades His 2023 Supplement Trend Predictions https://www.youtube.com/watch?v=sDaC4LVirBk Detailed Show Notes: Scott Dicker Returns After 3 Years of SPINS Supplement Trend Predictions (0:00) – Introductions (2:00) – Grading the Creatine Call Three Years Later (3:30) – Sports Nutrition as the Testing Ground for Mainstream Trends (8:00) – Hydration Shifts From Ready-to-Drink to Ready-to-Mix (11:15) – Energy Drinks Continue Eating Into Pre-Workout Occasions (16:30) – Red Bull Still Reigns, But the Perception Game Has Changed (19:30) – Premium Pricing Reshapes the Creatine Category (22:45) – Creatine Gummies Go From Novelty to Mainstream (25:45) – Better Formats Win: Soft Chews and the Push for Stability (27:15) – Delivery Formats and the Rise of “Permissible Indulgence” (30:45) – L-Theanine and the Hunt for Stim-Free Alternatives (37:30) – Kava, Caffeine Modulation, and the New Wave of Session Drinks (42:45) – Why “Natural Flavors” on the Label Isn’t Enough Anymore (48:15) – GLP-1s Reshape Weight Management and Create New Companion Categories (52:15) – Active Lifestyle Meets Natural and Organic: A Consumer Venn Diagram (59:15) – Cognizin, Health Span, and Winning the AI Search Era (1:01:45) – Horseshoe Theory: How Niche Trends Find the Mainstream (1:04:45) – Precision Fermentation’s Long Game for Alternative Proteins (1:11:15) – Ice Cream and the Challenge of Refrigerated Snacking (1:13:30) – Are Functional Ingredients Welcome in Snacks? (1:16:00) – Is Fiber the New Protein? (1:19:30) – Scott’s Playbook for Spotting the Next Mainstream Ingredient (1:25:15) – Why Cognizin Became the Model for Ingredient Partnerships (1:27:30) – The ZMA Comeback and Mike’s Mineral Preferences (1:29:15) – Wrap-Up and Where to Find Scott and SPINS Where to Follow and Learn More Connect with Scott Dicker and SPINS LinkedIn: Scott Dicker LinkedIn: SPINS … Read more on the PricePlow Blog