224. Turn Shopper Data Into Retail Growth With Jaclyn Bowen, Clean Label Project

224. Your brand is compliant—but your customers still don't trust you. And that gap is costing you sales, distribution, and long-term loyalty. In this episode, I sit down with Jackie Bowen, Executive Director of Clean Label Project, to unpack why trust and transparency are now the ultimate competitive advantage in CPG. We go beyond "natural" and "non-GMO" to discuss heavy metals, pesticide residues, plastics, benchmarking data, QR-code transparency, and why the court of public opinion matters more than federal compliance. You'll learn how to leverage clean label standards, supplier assurance, and real data to differentiate your brand, win retailer confidence, and build lasting consumer loyalty. Download the free episode guide at RetailSolved.com and explore additional episodes on trade marketing, category leadership, and retail execution to go deeper. If you want an equal seat at the table, this is where it starts. Get instant access on the show webpage: RetailSolved.com/session224