225: Coca-Cola Reverts Back to CMO Role. Does It Matter?

In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a "move" away from smartphone usage will hurt digital ads (uh, not really). Facebook says it will ban artificial intelligence "deepfakes," but will it make a difference since Facebook isn't changing its policy on cheapfakes or shallowfakes? The annual Consumer Electronics Show (CES) happened last week. Joe and Robert discuss some of the main questions from the CES show. And finally, Coca-Cola reverted back to having the CMO role. Robert is happy, but Joe thinks it's all show and no bite. In rants and raves, Joe covers an ANA article about B2B Content Marketing while Robert raves about Buzzfeed's new business model. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit.