225: Get Publicity and PR Leads with Dan Janal

What this episode covers

Dan Janal from PRLeads.com has a number of easy tweaks you should make in your marketing for huge results. He wants you to create an authority piece (lead magnet) such as "10 Tips to Save Your Marriage." Create a Facebook ad sending people to a (LeadPages) landing page, research your target audience, create a compelling headline and call to action. Create a Facebook post (use Canva.com to generate graphics), boost that post, and re-post it anywhere you can. Test different headlines with A/B testing and improve from there. https://www.youtube.com/watch?v=omMd07ATO8w Quotes: “Publicity makes selling easy. If you use PR leads and you get publicity, then you have authority, you have credibility, and people are more likely to know, like and trust you in today's very skeptical world.” – Dan Janal “Don't count yourself out. Just by working in your job and working with people and knowing what you know, you have a certain expertise that reporters are interested in.” – Dan Janal “The world is becoming a very, very interesting place, as Facebook, Google, Twitter, Instagram and Pinterest build trust and get people to buy from them.” – Dan Janal Takeaways: 03:12 Anyone can be an expert if they have real-world experience, even without a PhD or decades of work. 16:46 Facebook ads work best with a small daily budget of $5-$10, allowing you to test different ad versions. 19:05 Success isn't just about ad views, but about getting people to take action on your landing page. 21:26 Mobile-responsive websites are critical since more people are checking content on phones and tablets. 23:09 Marketing strategies must evolve with new platforms and technologies to stay relevant. Resources PR Leads (Facebook) PRLeads Plus (Matchmaking) Reporters Are Looking for You (Kindle Book) Canva.com (Create Graphics For Social Media)

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