225: The Open Brief

A shout-out to our friend and past guest on The Brief Bros., Lance Saunders. He shared with us a fascinating article about The Open Brief.It gave Henry Gomez and me a brilliant topic for today's discussion. And it triggered memories of past lives where we both had experience with a version.Is the open brief a valuable concept, a path to creative innovation? Or an invitation to disaster?Henry and I have fun in our exploration. Where do you stand? Open Brief or Closed Brief?