225. Trust & Transparency: Your Real Retail Edge With Karen Frame, Makeena

225. You're spending thousands on trade promotions… but still guessing why shoppers buy—or don't. That's dangerous in CPG because retailers reward brands that remove risk and drive predictable growth. In this episode, I sit down with Karen Frame of Makeena to break down how direct-to-consumer shopper data can outperform syndicated reports and canned top-line insights. We unpack how tracking real purchase behavior, repeat rates, and market basket data helps you improve promotional ROI, increase loyalty, and walk into retail meetings with insights your competitors don't have. You'll learn how to convert occasional customers into loyal evangelists, leverage basket data to co-promote strategically, and use verified shopper feedback to strengthen your selling story. Download the free episode guide to go deeper into these strategies and listen to related episodes on trade marketing, category leadership, and retail execution to maximize your impact. Get instant access on the show webpage: RetailSolved.com/session225 Makeena Overview for Brands Makeena One-Pager