225 - Using Offers and Promotions to Attract New Members

It's coming up to that time of year where promotions and discounts abound.Whether it's Thanksgiving, Black Friday, Christmas or New Year, the sales season is definitely upon us.While these kind of sales are traditionally for physical products, there's no doubt that digital products have jumped onto the bandwagon over the last few years, and you'll see more and more discounts being offered.But what about membership sites? Should you capitalize on these busy promotional periods where some kind of special offer is almost expected?And what about the rest of the year?Promotional campaigns can be a bit of a minefield for membership site owners, who need to walk the delicate line between getting new members in the door and keeping existing members happy.In this episode we're going to explore the different types of promotions that you can run for a membership website and the situations where they can be beneficial.