225: What Actually Happens When Business Owners Start Making Strategic Podcast Decisions [Podcasting for Business]

If your podcast disappeared tomorrow, would your business feel it? Or would it just be one less thing on your to-do list? That question gets at the heart of what separates a podcast that's content from a podcast that's a business asset. If your show isn't intentionally connected to how you attract, nurture, and convert your audience, it's not really functioning as part of your business—it's just something you're creating alongside it.This is a continuation of a bigger idea: your business strategy should drive your podcast, not the other way around. That's the philosophy. Join me in today's episode to hear all about the behind the scenes of podcasting for business. Our program for podcasters looking to leverage their show to drive more revenue in their business. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: It didn’t start with podcasting (3:06)The coaching conversations (4:24)Something starts to shift (6:11)The strategy became personal (7:40)The data told a bigger story (10:43)The transformation I was most excited about (12:27)It’s your turn (14:50)Mentioned in this Episode:Podcasting for Business: gaffincreative.com/coaching224: Your Business Strategy Should Be Driving Your Podcast—Not the Other Way Around: gaffincreative.com/224-your-business-strategy-should-be-driving-your-podcast-not-the-other-way-aroundConnect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the Transcript: https://share.descript.com/view/qBYFQQXzg7e Hosted on Acast. See acast.com/privacy for more information.