226 - Best Books for Content Marketers – 2024 Edition

It's time for our annual review of the books we're recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they've loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Some books featured on today's show are brand "newies" and others are classic "oldies" Suzi and Michelle have pulled out of the vault because they've been re-reading them and recommending them to clients and students so much recently. Listen to This Episode to Hear More About: -> The book Michelle and Suzi couldn't believe had never been featured on the show before! -> How to get your hands on the hugely popular Content Sells Recommended Reading List. -> The book that can literally give you back HOURS in your business every week (so you can finally have the freedom to do the high-value work that brings you energy and joy instead). -> The book that shows you how to create ideas people actually remember, which is especially needed right now in this time of less than 24-hour news cycles, 7 second tik tok videos and "fake" news, where most ideas just don't survive. -> The book that shows you how to get strangers to want to buy your stuff. -> The book any service provider must read because it shows you how to make your intangible offer a lot more tangible (and why that matters). -> The book that BOTH Suzi and Michelle put on their list (and how they loved it and ALSO have some contentious opinions on a key idea shared in this book). -> Plus so much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> The REACH Retreat in Hawaii -> Buy Back Your Time - Dan Martell -> Made to Stick - Chip & Dan Heath -> $100M Leads - Alex Hormozi -> $100M Offers - Alex Hormozi -> Selling The Invisible - Harry Beckwith -> 10X is Easier Than 2X - Dan Sullivan & Dr Benjamin Hardy -> Ask - Ryan Levesque -> Episode 31 - How to Use Surveys to Find Out Exactly What Your Customer Wants - With Ryan Levesque -> Episode 67 - Client Avatar Interviews - Why You Need Them and How to Do Them -> Tracey Bode - Zyteq -> Chantel Gilbert - Bluegum Electrical