#226 – Die Top Amazon Ads Hebel 2025 mit Alexander Swade

Neue Features im Sekundentakt – oder einfach nur wir, die älter werden? ;) 2025 bringt Amazon Ads Updates schneller raus als je zuvor. Florian Nottorf spricht mit Amazon PPC Experten Alexander Swade darüber, welche Hebel wirklich Performance bringen und welche Neuerungen das Advertising auf Amazon nachhaltig verändern. Von Sponsored Ads für B2B über das Amazon Retail Media System bis zu smarterem Zielgruppen-Targeting und AMC Lookalikes – in dieser Episode erfährst du, welche Tools und Strategien jetzt wirklich zählen.Alle Themen der Episode im Überblick: Wiedersehen im Podcast: Was ist neu bei Alexander Swade? (00:00)Gründung von Making One & Launch von Marktzone.io (01:20)Was waren die krassesten Neuerungen bei Amazon Ads? (04:30)#1 B2B-only für Sponsored Products und Brands (05:55)#2 Neuer Einstieg in die Kampagnenerstellung in der Ad Console (10:20)#3 Across Retailers: Das Retail Media System von Amazon als Chance (10:35)#4 Gamechanger Zielgruppen: High likelihood to purchase & höhere CVR (14:50)#5 Nächster großer Hebel? Custom Audiences mit AMC & Lookalikes (17:10)#6 Zukunft von Amazon Ads: KI, Automatisierung & Brandstores (40:20)Links & Ressourcen:Sei unter den ersten, die Sponsored Products Zielgruppen automatisiert skalierenMaking One – Amazon Full Service AgenturMarktzone.io – From data to domination on AmazonAlexander Swade bei LinkedInFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback schreib uns auf LinkedIn: https://www.linkedin.com/in/florian-nottorf/ oder hinterlasse einen Kommentar auf Youtube: https://www.youtube.com/@ADFERENCEMail: [email protected]

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This episode was published on September 17, 2025.

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