226: Effective Marketing and Increased Conversion Rates with Tony Paille of AIIM International

As the chief revenue officer for AIIM International ­– a membership association offering training and certification for information professionals – Tony Paille is responsible for managing the sales and marketing teams while driving revenue growth. He is also a featured speaker at our upcoming Learning • Technology • Design virtual conference where he will be talking about how to get more visitors to click the “buy” button. In this episode of the Leading Learning Podcast, Jeff talks with Tony about his role as chief revenue officer and how AIIM was able to dramatically increase the conversion rates for its training catalog. They also discuss the challenges related to selling education and the evolving role of the sales function in learning businesses. Full show notes available at https://www.leadinglearning.com/episode226.