226: Talk Triggers for Consultants

Jay Baer, CSP, CPAE has spent 27 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 36 of the FORTUNE 500. His current firm – Convince & Convert – provides content marketing, social media, and customer experience advice and counsel to some of the world's most important brands.   Jay talks about effectively differentiating yourself, creating an impactful word of mouth strategy, and how you can find your own genuine talk trigger for your business!