#227: AEO vs SEO: How AI Search is Changing B2B Marketing

In this video, I break down AI visibility and GEO vs traditional SEO, and whether any of it actually changes how B2B teams should go to market.We cover:→ What AEO and GEO actually mean and how they differ from traditional SEO→ Why the Five B's framework still holds up in the age of AI→ Why "be helpful" content is now more important than ever→ 3 practical things to do instead of chasing AI visibility hacksIf you are a B2B founder, marketer, or sales leader trying to figure out if AI search changes your content strategy or if the fundamentals still apply, this episode is for you.Tune in and learn:✅ Why AI doesn't replace your go-to-market playbook, it just raises the bar on being helpful✅ How to tighten your positioning so AI chatbots actually cite your brand✅ Why niche, question-led content wins in AI interfaces✅ How partnerships and trust signals drive distribution in the AI era✅ A bonus tip on using Bing's AI performance reporting for Copilot visibility-----------------------------------------------------🔗 Links + CTAs-----------------------------------------------------🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletterGET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------Timestamps:00:00 - Does AI change the B2B playbook?01:11 - Intro and what we're covering today01:56 - Quick recap of the Five B's framework03:04 - Does AI visibility change anything?07:37 - Why being helpful matters more than ever08:40 - The context shift in buyer discovery12:35 - Why helpful content gets picked up by AI13:42 - Be helpful is the main event15:27 - The bar for content is getting lower18:18 - Three things to do instead of chasing AI hacks21:52 - Practical examples using the five stages of awareness24:35 - Distribution and earning trust signals27:25 - Low hanging fruit: partnerships28:08 - Bonus: Bing's AI performance reporting29:00 - Key takeaways30:33 - OutroS08 E227 - The B2B Playbook #aivisibility #seo #b2bmarketing