227 - Content Marketing: Is 10X Easier than 2X?

Over the years there's been a lot of buzz around this idea of "10X-ing." And with the release of the book "10X is Easier Than 2X" by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is there even any merit in comparing the two? Do we actually need BOTH? If you've ever been "turned off" by the "bro marketer" take on 10X, then this is the episode for you. Your hosts Suzi Dafnis and Michelle Falzon share their views on the 10X vs 2X debate. This is a "juicy" show and they say some things that might surprise you, whichever side of the 10X debate you might be on. Listen to This Episode to Hear More About: -> Why you can't always increment your way to growth. -> The big distinction Suzi & Michelle hope every reader gets when reading books like "10X is Easier Than 2X." -> The massive takeaway from Dan Sullivan and Ben Hardy's book that unlocked the 10X idea for many of our Masterminders. -> The fascinating journey Suzi took from starting a business in her bedroom to having "$2 million dollars DAYS." -> What Michelle says about "Waterfalls and Volcanoes" that could change your view on when to grow and when to consolidate. -> The role our sense of our current identity plays in our ability to have transformational growth in our marketing and business. -> Plus so much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> 10X is Easier Than 2X - Dan Sullivan & Dr Benjamin Hardy -> Sockable Fundraising -> Episode 183 - Why You Don't Need to Change Your Marketing (The Benefits of "Project Broken Record") -> Anna Von Zinner - Book Me Now