#227 - Gretchen Hollingsworth: Ink + Alloy - Wholesale 101 For DTC Brands

from DTC POD: How The Best Brands Are Built · host Ramon Berrios, Blaine Bolus, Gretchen Hollingsworth

On this episode of DTC Pod, Gretchen joins Blaine to talk about wholesale as a massive competitive edge as a go-to-market strategy for consumer products. They talk about starting paddywax, scaling a business over a career, leveraging wholesale early on, merchandising strategy, selling into big retailers, the inspiration for Ink & Alloy, business building as a 2nd time founder, and much more. This episode is brought to you by OpenStore: Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokGretchen Hollingsworth - CEO & Funder of INK + ALLOY Ramon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel

What this episode covers

Gretchen Hollingsworth is the founder of Ink+Alloy, a fast growing jewelry and accessories brand featuring products built by skilled artisans in India. Formerly she founded Paddywax, an internationally iconic candle company. As founder and creative director, she designed products for retail behemoths Whole Foods, Urban Outfitters, West Elm, Crate and Barrel, and Target.

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#227 - Gretchen Hollingsworth: Ink + Alloy - Wholesale 101 For DTC Brands

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This episode is 43 minutes long.

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This episode was published on September 27, 2022.

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