#227 How to not get distracted | Nir Eyal | Manuj Aggarwal

Highlights0:01- The problem is no longer that we don't know what to do. The problem is we don't know how to stop getting in our own way. We don't know how to stop getting distracted.0:09- Conventional wisdom turns out not only to be wrong but turns out to be actually harmful.0:13-  And so this is why our self-image is so important that if we believe that we are limited in one way or another, we will act according to those beliefs.0:23- This is called learned helplessness. And so that's what we need to understand that the way we talk to ourselves, the way we imagine and perceive our temperament around our limitations, is incredibly important0:38- Again, you can't call something a distraction unless you know what it distracted you from(1:09) Introduction:Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business.Nir previously taught as a lecturer in marketing at the Stanford Graduate School of Business, and Hasso Plattner Institute of Design at Stanford, Nir co-founded and sold two tech companies since 2003. And was dubbed by MIT Technology Review as the profit of habit-forming technology. He's the author of two best-selling books. Hooked: How to build habit-forming products and Indistractable- how to control your attention and choose your life. Indistractable, received critical acclaim winning outstanding works of literature, literature OWL Award as well as being named one of the best business and leadership books of the year by Amazon, and one of the best personal development books of the year by Audible. The Globe and Mail called indestructible, the best business book of 2019. In addition to blogging at nirandfar.com, Nir’s writing has been featured in the New York Times, the Harvard Business Review, Time magazine, and psychology today. Nir is also an active investor in habit-forming technologies.Some of his past investments include event pride anchor.fm, which was acquired by Spotify, Canva refresh.io, which was acquired by LinkedIn product and Marco Polo presence learning, seven cups, and many more. Nir has attended Stanford Graduate School of Business and Emory University.(2:55)So tell us a little bit about your new book Indistractable, how did it come about and what is the theme of this book?(3:04) The book Indistractable is about Nir's struggle with distraction. There was one moment in his life that made him reevaluate his relationship with it. He shares that experience that made him realize how distracted he must have been while eating or even while working on a task. Nir says the problem is no longer that we don't know what to do. The problem is we don't know how to stop getting in our own way. We don't know how to stop getting distracted. He shares how he was able to figure out the solution to prevent getting distracted after immersing himself in studying psychology.(6:25)You do very thorough research on every topic that you undertake. So tell us about that, like, you know, how do you come up with that process? How do you even start researching this, if nobody has done a good enough job of doing this, you're breaking new ground? How do you go about doing all this?(6:57) Nir says that to him every book starts with a personal problem. He shares that it’s the reason why he loves his job,Support the showFollow me on Facebook ⬇️https://www.facebook.com/manuj.aggarwal❤️  ID -  Manuj Aggarwal■ LinkedIn: https://www.linkedin.com/in/manujaggarwal/ ■ Facebook: https://www.facebook.com/realmanuj■ Instagram: ...