227. Profitable Nostalgia: How Elisa Vietri Turned Swanky Vintage Style into Her Livelihood

Elisa Vietri always dreamed of opening a retail shop for her ever-growing collection of vintage goods. So when she and a friend drove by an empty storefront in Cleveland, Ohio's Little Italy neighborhood in 2014, she jumped at the opportunity. Now the proud owner of Moonstruck CLE, Elisa has ten years of experience selling vintage goods and connecting with other collectors. She's built a profitable retail business for herself without taking on a penny of debt. But that doesn't mean she hasn't had some ups and downs—Elisa learned how to be a shopkeeper on her own, was laid off from her previous career, and then found Master Shopkeepers at the perfect moment.  Listen in to hear the full story of Elisa's journey as the owner of Moonstruck CLE, along with what stage of her shopkeeping journey Elisa is in, why she plans to stay in that stage, and how joining Master Shopkeepers changed her approach to retail entrepreneurship for the better. For show notes, visit www.savvyshopkeeper.com/episode227. Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper Instagram: @savvyshopkeeper Mastermind Group: Master Shopkeepers