227 The Biggest Strategic Issue Facing Pinnacle Fertility with CEO, Beth Zoneraich

Growing fertility networks need more staff at almost every level of the organization. But they can’t get enough of them. Today's guest, Beth Zoneraich, CEO of Pinnacle Fertility, presents her approach to revolutionizing the patient experience and enhancing efficiency in fertility practices. Tune in as Beth explores: How she’s refining the patient journey for optimal efficiency. (And why it involves the Ritz-Carlton) Market and workforce factors driving the need for more streamlined processes. Pinnacle's automation of EMR steps and improvements in patient intake. Strategies for segmenting and training specialized support staff. Navigating the separation between business and medicine in fertility. The impact of private equity on fertility practices and standards of care.