#2276 Close: The $50 Million / Year CRM

How is Close doing so well in the CRM space against such big competitors? The answer: focus. Instead of chasing enterprise clients or trying to build a CRM that does everything from web hosting to calendaring, Steli Efti focused on sales teams at small and mid-sized businesses. And he built a product with a tight set of features focused on more client conversations and less data entry. Steli Efti is the co-founder and CEO of Close, a CRM platform designed to eliminate manual data entry and make sales more human and efficient. Before launching Close, he co-founded Elastic Sales (a sales-as-a-service agency) and SwipeGood (a charitable micro-donation startup) Fun fact—he once said he spent six years following up twice a year to finally buy the domain close.com. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint