228: Amanda Goldman-Petri: Market Like a Nerd

Happy Labor Day to the Healthy Wealthy and Smart Podcast family! On today's episode, Amanda Goldman-Petri joins me to discuss how systems can lead to independence and where your business may land on the wealth pyramid. Amanda is the founder of MarketLikeANerd.com and an internationally renowned "Work Smarter, Not Harder" Online Marketing Coach for entrepreneurs who want to maximize their profits while minimizing the amount of time and effort they put into their business. In this episode, we discuss: -Amanda's life experiences and how she broke from the fee-for-service ceiling -How to create organized systems that delegate tasks properly -What is the wealth pyramid and how to achieve the end stage of wealth -Goals and actionable steps for each stage of the wealth pyramid  -And much, much more!   Fee-for-service businesses like physical therapy have a scalability challenge. Creative solutions are key to working smarter not harder and moving up the wealth pyramid. Amanda recommends to, "Shift from the one-on-one to the leveraged offer because that's better for long term sustainability and start automating your marketing because sales, while they are great in the short term for fast cash, are manual and time intensive. The more you can automate your marketing going into leveraged offers, the more scalable and sustainable your business is going to be."   A capable team is integral to gaining more control over your time commitment to your business. From Amanda's experience, "I really like delegating as much as possible in my business not just because I believe it is the most scalable way to do it but because it frees me up to do those things that I really, really love."   Understanding each stage of the wealth pyramid allows entrepreneurs to get a sense of how they should be prioritizing their goals. Amanda states, "There are a lot of business owners who get into business because they want to make an impact on the world but they are so consumed with the need for them to pay themselves, the need for them to make money, that they never have that opportunity to feel released enough to focus on how their business can serve a greater purpose. I think ultimately that's where most business owners would love to be."   It's common for business owners to think that hard work is the only way to success and independence however that mindset should only be temporary. Amanda believes, "We become accustomed to this idea that things have to be hard, that you have to sacrifice, that you have to hustle, and business has to be difficult… As long as you work smarter, you can make more money with less effort and it can make your business feel seamless."   For more on Amanda: Amanda is the founder of MarketLikeANerd.com. She is an internationally renowned "Work Smarter, Not Harder" Online Marketing Coach for entrepreneurs who want to maximize their profits while minimizing the amount of time and effort they put into their business. After overcoming poverty, child abuse, rape, teen pregnancy, and near death, Amanda was able to persevere and create her first $10K month within 4 months at the age of 22. She generated over $150K in her next business within 4 months at the age of 23, and in her first Market Like A Nerd launch she generated over $120K in 90 days while also expanding her business to 19 different countries.   She has helped clients turn $700 into $100K using Facebook ads, $300 into $16K using webinars, and sell out coaching programs completely within 90 days using free Facebook Group marketing strategies. Amanda has featured on major media outlets such as Small Business Trendsetters, ABC, CBS, NBC, FOX, The Huffington Post, Worth Magazine, International Business Times (and more) for her unique and nerdy approach to marketing. If you want to discover how to make more money while working less so you can screw hustle, screw sacrifice, and create a financially-free life full of impact and freedom, Amanda is the expert you need to talk to.   Resources discussed on this show: Balanced Entrepreneur Facebook Group Community Webinar: Welcome 50 ideal clients in 90 days    Follow Amanda on Facebook, twitter, and LinkedIn and check out all of the amazing programs on her website Market Like a Nerd!   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen   P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog po