228: Scaling a Family Ag Business Going Direct to Consumer with Nicole Atchison, CEO of PURIS Foods

Nicole Atchison is the CEO of PURIS Foods, a family-owned company founded in 1985 in Oskaloosa, Iowa. Built with intention over 30 years, PURIS' plant-based food system benefits every link in the chain of production: flavorful and nutritious choices for people, profitable opportunities for growers, flexible ingredients for food makers, and practices that nourish soil, the environment, and life on earth. Nicole is the daughter of the founders of the company. Nicole Atchison is responsible for leading innovation and business development across PURIS' portfolio of companies including ingredient technologies, processing technologies, seed genetic strategies, product development and go-to-market strategies, insights, and support for plant-based brands. PURIS develops and supports continued innovation in a spectrum of pure, plant-based foods and ingredients from U.S.-based organic and non-GMO sources. She is the CEO of PURIS Holdings and the CEO of AcreMade, a consumer facing plant-based egg company and latest innovation from the broader PURIS team. Connect with PURIS Foods Website | LinkedIn Co-op Links Co-op Details | Buy an NFT | Resources | Follow us on Twitter for memes