228: The Currency of Passion with Ashley Ann Odom

Where does your passion come from? How do you put your passion to work? Just having a passion for something is the first step. It's then up to us to fight for what we want and take the steps to realize our dreams. Ashley Ann Odom, owner of Diamonds in the Ruff a luxury grooming salon, details her journey into the pet grooming industry and overcoming her fears. She shares how she uses her passion to reach a bigger purpose in her life and why going through tough times actually helps us in the long run. Ashley Ann also talks about what it's like running luxury grooming salon, how she connects with her clients, and what it's like grooming for celebrities. Topics on this episode: Loving the work Using your passion Luxury Grooming for celebrities Future of grooming Main take away: There's no "basic" service if you're a luxury business. About our guest: Diamonds in the Ruff' was founded by celebrity pet groomer, Ashley Ann Odom. She is the sole owner of a luxurious pet spa/salon and has been in business for over four years. Ashley Ann is the first African American to complete her Masters at Yin Lin Grooming School in Chongqing, China. She remains as the only African American woman to do so, thus far. With the passion for caring and stylizing animals, Ashley Ann, traveled to Korea and China to study with master groomers. For some people, the discovery of their passion happens at an early age. The minute she picked up a pair of grooming scissors at 16 years old to cut a dog's hair, celebrity dog groomer Ashley Ann Odom felt right at home. She felt a sense of belonging and purpose that defines the work she does as the owner of the luxury dog grooming salon, Diamonds in the Ruff, the creator and host of the popular radio show, G'Rumor Has It, and a teacher for the Asian dog grooming techniques. As one of the few African American dog groomers in the United States, Odom works to break down barriers in the pet industry. With over 15 years of grooming experience, Ashley Ann is devoted to and passionate about enhancing the beauty of pets and strives to create an environment, where both the pet and pet parent can enjoy a trip to the grooming salon without feeling apprehensive. Her mission is to provide exceptional service but also to create a fun and loving atmosphere for all pets. Ashley is passionate and dedicated about her craft, and what makes her unique is the genuine love for pets! Links: LinkedIn: linkedin.com/in/ashley-ann-28104a198/ G'Rumor Has It: streaminginspiration.net/?page_id=33265 Ashley's Website: [groomingextraordinaire.com](groomingextraordinaire.com) On Instagram: instagram.com/groomingextraordinaire/ Facebook: facebook.com/diamondsintheruff190 Email: [email protected] Full show notes and transcript Sponsored By: Pet Perennials Promo Code: Use 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days Time to Pet Promo Code: 50% off first 3 months Support Pet Sitter Confessional