228: What Customers Want In 2023

Consumers continue to evolve and priorities change. Capgemini's recent research discovers how 11,000 people from many different countries feel and where their priorities lie. In this episode, hear from Capgemini's Global Retail Lead, Lindsey Mazza, about what customers want in the current market and what retailers can do to meet this demand. Listen now to hear:Valuable insights into the current state of retail, including the challenges and opportunities facing consumers and businesses in 2023. Why cost reduction and operational efficiency are critical - and why it doesn't work in the same way as past cost-cutting efforts. How to leverage data to understand your customers and create more targeted marketing strategies.Access the full show notes at www.obandco.uk/228.