229. Leonie's 2025 Business Review: My Biggest Mistakes & Best Wins

Let's talk about the year I accidentally became everything I tell people NOT to do.You know that advice I've been giving for 15 years about not getting stuck in eternal student mode? Yeah, well, I completely shit the pooch on that one in 2025. I got so deep into learning and feminine energy that I basically turned into a gorgeously gormless worm with no exoskeleton, just vibing on the floor wondering why my business wasn't growing.Turns out? When you send 15 emails to your community instead of 50, stop creating content, and spend all your time in "receiving mode," things get a bit wobbly.But here's the beautiful thing about mistakes: they're fucking excellent teachers when you're willing to look at them honestly. And honey, I'm looking. Hard.In this episode, I'm spilling everything—the moments I lost my creative voice, the spreadsheet that kicked my ass back into gear, the friendship that saved my podcast, and all the experiments that actually worked (spoiler: there were some absolute crackers).This is for anyone who's ever overthought themselves into paralysis, bought seventeen courses and opened none of them, or wondered why their business stopped feeling like THEM. Come sit with me and Tam while we laugh about RSD, celebrate the wins, and map out what's coming next.Topics Covered:Overthinking vs. taking action in your businessBalancing feminine energy with masculine strategyThe three types of learners: Eleanor, Ruby, and IngridWhy I stopped creating (and how I started again)Learning mode vs. implementation modeTracking business metrics that actually matterExperimenting with new program formatsRunning masterminds and coaching differentlyKey Insights:Spending 10-20% of your time in learning mode is the sweet spot—any more and you're avoiding actionWhen you're too far into feminine/receiving energy without masculine structure, you become "gorgeously gormless"Your business data tells you when you're off track—I sent 15 emails instead of 50 and wondered why things felt wrongCreating content is lifeblood—for you and your businessSometimes you need accountability from a friend who'll say "bitch, where's my email?"The 100 creations in 30 days challenge can kickstart your creative flow againExperimenting with new formats (like backstage passes to your launch) triggers your obliger tendency in the best wayBody doubling works for content creation—recording with someone else changes everythingNotable Quotes:"I got my head stuck up my own asshole in overthinking mode. And the thing about overthinking mode is it's just not fun or sexy or adorable or enjoyable.""When I get too feminine energy influenced, I'm completely gormless—just no exoskeleton, no skeletal manner, anything.""Creating is my lifeblood and it's the business's lifeblood, and whatever I need to do in order to make that happen is time well spent."Who This Podcast Is For:Creative women entrepreneurs, neurodivergent business owners, and spiritual seekers who want honest conversations about building businesses that actually feel good—mistakes, magic, and all.Links & Resources Mentioned:Leonie Dawson's 2026 Goal WorkbooksThe Leonie Lab on InstagramLeonie Dawson's Brilliant Biz & Life AcademyCreative Goddess Embodied programBig Money Big Impact (21-day selling challenge)Momentum Mastermind2025 Dream Quest masterclassLove this episode? Hit subscribe, leave us five stars (your time is too valuable to leave anything less!), and tag us on social media—we want to see what resonated with you.Hashtags:#WomenEntrepreneurs #CreativeBusiness #NeurodivergentEntrepreneur #FeminineEnergy #BusinessStrategy #ContentCreation #OnlineBusiness #SpiritualEntrepreneur #ADHDEntrepreneur #BusinessMindset