229: Suzi Sheffield, Beautiful Briny Sea (Atlanta, GA)

Beautiful Briny Sea is an artisan dry goods company based in Atlanta, GA, but that doesn't really explain the magic that happens behind its humble doors. It's like an alchemist's cave full of spices, salt, and bright, shiny sugar sprinkles in all colors of the rainbow. At the center of it all is Suzi Sheffield, founder and CEO, former restaurateur turned salt storyteller. This company's salt blends are very balanced, and often intricate with subtle layers of flavor, in 16 varieties, from Magic Unicorn to Bird Bath Turkey Brine. Then there are sugar cane blends and sprinkles, too, as well as a creative approach that is a perfect blend of sweet and salty, taking a company from too small for a farmers market to partnerships with Jeni's Ice Creams, Williams-Sonoma, and more.